Talking about some of the measures that it is taking, Nedungadi spoke about a concept called Generating leads, which means that the sales team of HP will target a set of customers, contact them through tele calling and physical meeting and generate demand for their product. If the customer is convinced, they pass on this lead to their channel partners who then seal the deal. "This saves the time, money and energy on the part of the channel partner," added Nedungadi.

HP is also investing heavily in training their channel partners with an aim to enable their channel partners from differentiating their products form that of their competitors effectively. "Differentiation of ones product from the other is extremely important. We have to make sure that our channel partners are well trained in our products completely, for them to understand our product better and know how it is different than the others. If your partner knows your product, he will make sure that your customer knows it well too. So, we are making sure that the fine differentiation between our product and that of the competition is well known by our partners," said Nedungadi.

Apart from these two methods, HP is also providing financial services to their partners, who in turn will position it for their customers. "We are all aware that there is a downturn in place and that money is an issue for everyone. So, we are providing them with financial help as well. This also helps in making sure that on this front our partners do not lose out customers and are able to sell their products, while helping the customers as well," added Nedungadi.