One U.K.-based company, , has capitalized on the cloud -- specifically, the -- to create an inexpensive hosted CRM offering aimed at SMBs and distributed workforces (including agents who are working out of their homes) as well as large companies that don't want to deal with the hassle of specialized hardware, databases, and other CRM components. According to NewVoiceMedia, on-premises gear would typically be purchased from major hardware providers such as Nortel, Siemens or Cisco. But with its hosted call-center product, costs are typically $56 per agent per month (not including the salesforce.com licence, PC, or telephone line) to access standard CRM applications such as call routing, call queuing, call recording, and interactive voice response. The application also provides agents with call history (the system can be set up to route callers to agents they've dealt with in the past) and purchasing profiles, as well as access to previously recorded calls. VIP callers can be granted special priority as well.

The company says its offering is available to non-U.K. companies. Its client list includes Toyota, Fuji, Royal Mail, Papa Johns, and the BBC.

Sources: TMCnet.com, Reuters.com, NewVoiceMedia press release, email from NewVoiceMedia marketing manager, NewVoiceMedia.com, Salesforce.com

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