Bartz: Yahoo developing content optimization service


To be a successful content provider, Web publishers need to strive for "intense personalization," and one thing that hurt Yahoo was that it kept its content pages "static too long," she said.

Earlier on Tuesday, Yahoo announced new and enhanced local search and social media tools and features, including broader integration with Twitter and Zynga, a new beta version of Yahoo Messenger with more social-networking capabilities and local search improvements.

Yahoo also announced a program called Local Offers, in which Yahoo will aggregate offers, coupons and special deals from local merchants through partners including Groupon, LivingSocial, DealOn, Zozi, Tippr, and Valpak.