Meanwhile, Jorel Montoya, IT group manager for FullerLife Direct Selling, believes the shift shouldn't focus on the brand, specifications or marketing. "It has always been a perception that Apple Macs are better off used in desktop publishing. All it needs is a change in perception and perhaps competitive pricing," he explains.

Despite the consensus that Apple has what it takes to become an enterprise computer, both CIOs agree that they would not shift to Mac units now or anytime soon, given its current limitations. "Apple cannot compete with the clones's which are also present in most companies. If Apple where to get back to the enterprise space, it would take time," Montoya says.