Aufgabe des Chief Marketing Officers (CMOs) ist es, messbare Ergebnisse zu liefern und nachzuweisen, welchen Teil des Gesamtumsatzes das Marketing erwirtschaftet hat. Im CW-Gespräch erläutert Marcel Holsheimer, Vice President Marketing EMEA von Unica, die neuen Herausforderungen. …mehr
Premium-Inhalt. Citrix Systems is working with Intel to deliver a "bare metal" hypervisor for client PCs, which proponents say could broaden the use of desktop virtualization by overcoming some of the technology's shortcomings today.
Premium-Inhalt. A handful of Indonesia's best-known islands are to get a high-bandwidth path onto the world telecommunications network thanks to a new submarine fiber-optic cable that will be laid over the coming months.
Premium-Inhalt. IBM's Chinese subsidiary last week acquired a stake worth US$15.8 million in Chinese television set maker Changhong Electric, according to a company filing at the Shanghai Stock Exchange.
Premium-Inhalt. As a consumer of audio and video in many forms--CDs, DVDs, and online purchases--I find it interesting to watch as the various media businesses adjust to life in a digital world. On the music side of the world, it seems that (slowly but surely) they're starting to "get it." Consumers don't like to be hassled by digital rights management (DRM), they want to pay a fair price, and they want to use their music on devices they own without worrying about format, rights, or permissions issues.
Premium-Inhalt. On Friday, a group of IT experts gathered to create some marching orders for president-elect Barrack Obama after he takes office January 20. The participants included the following Network World bloggers, Matthew Nickash (); Jamie Heary (); Craig Mathias (); Jeff Doyle (); Curt Monash (); and from Computerworld, Dan Tynan ().
Premium-Inhalt. When it comes to multicore chips, too many cooks spoil the algorithm. Or so a team doing simulation tests at have declared in .
Premium-Inhalt. With energy prices on the rise again, reminiscent of a summer of US$4 gas, electric cars are looking like a pretty good investment for the future of transportation. And according to recent reports, they may be coming to neighborhood driveways sooner than previously thought.
Premium-Inhalt. Searches and tweets relating to Barack Obama's inauguration are spiking Tuesday, as the nation tunes into the transfer of presidential power.
Premium-Inhalt. Kotaku has unveiled a wave of interesting media coming from Free Radical in the wake of the developer's mass layoffs, possible shut down, and lack of continued involvement with the Star Wars Battlefront series. The most interesting, is a look at of a Sith-aligned Obi-Wan Kenobi. Although it flies in the face of all Star Wars canon, there's no denying that a dark, decrepit version of Alec Guiness's classic character is way, way more awesome than anything introduced in the prequel trilogy.
Premium-Inhalt. The Conduit's an unusual game in that High Voltage was showing off footage of it in public way before most developers would want to, thanks to the game's unusual birth as a project without a publisher. Over the weekend, High Voltage released a new "Improvement Trailer" to make everyone appreciate just how far the game has come in terms of visual polish.
Premium-Inhalt. When I saw Flower at E3 last year, it blew me away. It was innovative, visually stunning and hard to describe. Tuesday on the PlayStation blog, thatgamecompany President and co-founder Kellee Santiago announced that Flower will be available for download February 12th.
Premium-Inhalt. Sony Computer Entertainment chairman Kazuo Hirai told the that Sony is confident the will ultimately sell more consoles than the , slamming Microsoft for making consoles that only last in the market for four or five years, while Sony's stay strong for ten years.
Premium-Inhalt. ., a Japanese retailer similar to Borders or Barnes and Noble recently featured a list of Hideo Kojima's major film influences for his gaming . While it's obvious that has taken cues over the years from the medium, some films are less expected than others.
Premium-Inhalt. Inauguration day historically is known as being all about a peaceful passage of power. But a change of administration wasn't the only change happening as President took his oath of office.