But Jobs' masterstroke was to move into the mobile arena first with the smartphone. Smartphones had been around but they had never had Apple's design applied to them. That, coupled with a fanatical base and a sympathetic press, enabled Jobs to create a mobile hysteria around smartphones.

Apart from the use of tired clichés, this isn't even good writing. "Mobile hysteria"? The hysteria was portable?

It was dubbed Jobs' 'reality distortion field' where whatever the man said was considered to be absolutely true. It resulted in a company which was less about viable technology and more of a shallow 21st century cult where products were a replacement for religious satisfaction.

The man is stepping down from his position because of health reasons and you're calling him a snake-oil salesman. class.

Just as interest in the iPod started to die off, Jobs came up with the iPad which successfully dusted off the tablet idea which Microsoft and indeed he had failed to convince the world was viable.