Number 8: Other companies sell phones the size of aircraft carrier landing decks with projectors and all kinds of crap in them and Apple doesnt!

Yeah, if other companies followed checklists of features off a bridge instead of making phones that are a pleasure to use, does that mean Apple should, too?

Number 9: Its a trap!

Storing digital content like movies, music and books on Apples ecosystemthe companys compatible suite of hardware and softwaremay lock in customers for life.

. Fortunately, no other vendor uses things like ratings or DRM-protected movies. Just Apple.