...on the back of customer loyalty.
So weird! Why people like Apple products when they're over-priced and under-featured? Must be marketing!
The record sales of iPhone 5 were based on expectation from past performance, but its reservoir of reputation may be drying up.
Because ... HEY! LOOK OVER THERE! SOMEONE'S DANCING GANGNAM-STYLE!
It was a disappointment to consumers who expected another revolutionary and visionary product from Apple.