As Apple chief executive Tim Cook wrapped up his first major product unveiling event since the death of his company's iconic co-founder Steve Jobs last fall, perhaps no one was as excited about what he had to say as Apple's competitors.

Well, if that's true, then that's delightfully hilarious, because it means that they're even more clueless than they seem. The Macalope didn't think that was possible with such enormous clown shoes, but the 's Matt Hartley says otherwise. Good to know!

For Apple's rivals, most notably Google Inc. and Microsoft Corp., the incremental improvements in the latest iPad may be just the opportunity they need to establish themselves as legitimate competitors to the world's most valuable company.

The incremental improvements made in the iPad 2 weren't incremental enough, but incremental improvements (which are actually larger) might be incremental enough to, man, I have idea what I'm talking about!