The Kindle Fire is not a success because it imitates the iPad. different form factor, different pricing and business model, and its own content and apps ecosystem.

Now, the Macalope suspects the Kindle Fire is selling at least fairly well, but thats total supposition on his part, based on nothing more than anecdotal evidence. At least the horny one has actually seen people using them, unlike pretty much every Android-based tablet that came before it. But to blame a quarter-over-quarter drop in iPad sales on the Fire, the updated version of which wasnt even announced until the third month of the quarter, is magic candy thinking.

Its still early days. But my lesson of those earnings is that Amazon is crushing it in the tablet market, and its got Apple playing defense.

All because Amazon reported a loss.

Gobry doesnt address the obvious flaw in his lauding of Jeff Bezos if this is true. If Amazons big loss is due to selling a ton of Kindle Fires, shouldnt that loss have been offset by the company selling lots of content? That is, after all, the whole idea behind selling the Fire so cheaply. If handle sales are so good, how come people arent buying razor blades?