The Macalope Weekly: It wasn’t only rock and roll, but did you like it?

12.09.2009

People are wondering why Apple didn't provide a more significant update to the iPod touch, particularly by adding a camera. The Macalope thought this would probably be announced, but in retrospect he sees the logic. He can even tell you the thinking behind it without reading . (Here, hold the Macalope's beer!)

See, the iPod touch is already selling like hotcakes. Sure, if you stuck a camera in the touch it'd sell like even hotter cakes--possibly even thermonuclear cakes. But the energy output of these thermonuclear cakes then overwhelms the more tepid output of the iPod nano cakes, even at the lower price point. The Macalope believes that it was Einstein who first postulated that Et * camera > En * camera. Or maybe it was Planck.

So, you add a camera to the iPod nano and suddenly customers are forced to choose between different feature sets that add up to the same level of awesome. Now it's like being forced to choose between donuts and bacon. You want to play games? It's the touch. You want to make movies? It's the nano.

As Jason Snell noted, this week's announcements were . (That Snell's a smart guy. And he wears stylish shirts.)