Wait. May not be enough for

With Apple poised to announce the long-awaited iPhone 5 on Wednesday and reap heavy sales from it, analysts and software developers are looking beyond the product launch to whether Cook can set his own course at the company after the death of its co-founder.

Let us pause for a second and wonder why, exactly, Cookwhos been at Apple since 1998 and helped architect the Steve Jobs courseneeds to set his own course. The course Apple has been following seems to be working kinda well and, you know, he was involved in setting it. Its like some people wont be satisfied until Cook licenses iOS or does something else incredibly stupid.

If it aint broke, dont fix it. Or, in Apples case, if it aint broke, iteratively keep improving it anyway.

I think we are definitely still riding Steve Jobs stewardship, said Matt Brezina, chief executive of mobile start-up Sincerely Inc.