"These include standardising our terms and conditions globally so that the same licensing terms apply, no matter which country our customers reside, as well as publishing our software rights online for all SAP products and services - including the full Sybase suite. We've also spent a significant amount of time on simplifying the buying process so that it's easy to understand, as well as ensuring implementation of SAP's products and services are tailored to meet our customers' individual and specific needs."

He added: "Our ultimate goal is to make our user's experiences of software licensing as efficient as possible and we will continue to focus on this."

The SAP User Group Conference is taking place in Manchester on 18-20 November, where there will be a workshop on managing SAP licencing. For more information .