Reviewing the iPhone review -- 5 years later

03.07.2012

When we stopped moaning about the price we started on the lack of 3G coupled with poor EDGE coverage in the UK, and to a lesser extent the lack of GPS. All fair comments, the iPhone became infinitely better when 3G was added and -- even though we're sure Apple had its reasons -- it should have been in the device from the start.

The rest of the review waxed lyrical about the style of the phone, and in particular the style of the interface and how this proved to us that design matters. Here's the key quote

"Of course, this opens up the handset to accusations of style over substance; that the large screen and animated menu gloss over what is a fairly standard device. But we're not convinced the style of the iPhone interface is a bad, or even insignificant thing. While the fantastic menu design gives the iPhone a visual flair we'd associate with Apple, it also provides a level of interaction sorely missing in other mobile phones."

We'll stand by that any day. The amount of attention Apple put in to the original iOS interface absolutely made the device what it is. Apple nailed the iPhone interface right away, and completely changed the way we thought about mobile devices. The interface is what sold the device - so much so that it got away with missing out on a lot of technical features in the first iteration.

Perhaps the only real oversight was that we said "most calls sounded good, although the speakerphone is faint" although over time we noticed just how bad the iPhone was for making phone calls. Much worse than rival handsets. There was some suggestion that networks deteriorated call quality because they gave more bandwidth over to providing data services, but we're not sure if we just didn't pick up on it in the review. Call quality on the iPhone is much better now but in retrospect we could have made more of the issue.