We're extremely glad that we didn't go with the egg-on-face 'iPhone is doomed' approach that many tech pundits reached for. But it's also clear that we had a tact and reserve that really doesn't seem appropriate now that Apple . Hindsight is a wonderful thing.

Much of our review seems to hone in on the cost and data plan of the original iPhone, which was at the time a remarkably expensive phone, and to be fair: a poor deal. Although we obviously seemed more hung-up on it than customers.

"The contract starts at £35 per month, so the overall cost of the iPhone will be a minimum £899. For this you get a piffling 200 minutes and 200 texts per month. Although unlimited data access for the internet with no usage restriction is included in this price ... One of our friends curtly pointed out that the only way he'd spend £269 on a mobile phone was if it had £300 in cash taped to it."

What's interesting to us is how Apple has changed this situation. The iPhone is still an expensive piece of kit, far more expensive than mobile phones used to be (although to be fair the call and text allowance is now universally better). But people seem to be happy to pay this amount of money for the iPhone (or a rival phone like the Samsung Galaxy S3) these days, and to be fair they are worth the money. The feature set and functionality is so much more than the old phones used to have.