(Above: Mike, Andrew, Craig and Ben are happy with their free food, provided by various places such as Dominos, and here, some cupcakes from Griffin)

Mike said he thinks that the 4G aspect of the new iPad is 'a bit of a con', and makes the new tablet 'slightly redundant'. He told us that he had booked a week's holiday from work to queue for the iPad, and Andrew mentioned that he's a student, so he could do all of his work from the queue. They sold their iPad 2s before coming to queue for the new iPad.

Ben was wearing a cat costume, the same one he has worn in the Apple Store queues before. When we asked him why he said: "For a laugh."

Overall, the men agreed that the name of the iPad "really doesn't matter" and they think that all Apple products in the future will follow the same naming conventions, scrapping numbers all together. They think the decision to scrap the iPad 3 name and settle with just iPad could have been influenced by the fuss caused by the iPhone 4S, but they said that they "don't know what everyone's getting so hung up about".

Just behind were a team of five people being paid to work shifts in the queue. We're told they've been waiting for 6-8 hours each, then heading home after their replacement arrives. They'll be buying two iPads each, but they won't be keeping any for themselves.