Microsoft's Surface tablet no threat to Apple's iPad

19.06.2012
Apple has little to worry about from Microsoft's tradition-breaking move to sell its own tablets, analysts said today.

Microsoft's new Surface, a line of 10.6-in. tablets that will run the company's impending operating systems -- the tablet-centric Windows RT and the more traditional Windows 8 -- pose little threat to Apple's iPad market dominance, those experts said.

The Microsoft Surface tablet, unveiled late on Monday, comes with a built-in "kickstand."

According to IDC, the iPad will account for 63% of all tablets shipped in 2012.

"I don't think Surface is a big hurt on the iPad," said Ezra Gottheil of Technology Business Research. "[The Surface] will have some legs in the enterprise -- it will be a lot easier of a sell there with compatibility through Office, it's probably more manageable, and it comes from a vendor that IT is more comfortable with. But it won't be a major impact on the iPad."

Others agreed.