HP honcho Bradley: Post-PC world claim "just wrong"

20.09.2012

We are very happy with our portfolio and it only gets better with our Windows 8 products. Advances in touch capabilities and what that means for hybrid and tablet designs and features like "instant on" and "always connected" are really meaningful. We need to earn our customers' loyalty every day. And we, along with our channel partners, are committed to it.

PCW: What are consumers' computing needs going to be towards the end of the decade?

Bradley: I think there are two really big trends that are going to dominate the market later this decade. First is because of the explosion of new device types--tablets, phones, etc.--that are just in the beginning stages. People will really want to manage their personal collection of devices and clouds. We feel really good about our potential to lead this trend.

The second big area will be security. We build very secure devices for commercial customers today, but they take an IT department to manage to the fullest extent. Making security robust and easy for the consumer will be key in the coming years.

Of course, the trend toward thin, light and beautiful plus supercharged connectivity will continue. NFC is promising, and we're adding it to some PCs in our portfolio. More web-connected devices, like some of our printers today. Great screens using IPS technology, meaning your content is viewable at any angle. Customizable tablets so enterprise verticals can really get exactly what they need.