HP honcho Bradley: Post-PC world claim "just wrong"

20.09.2012

Bradley: I don't think those reports are entirely accurate. Our first Windows 8 tablets are going to be on the x86 platform. We are going with Intel and AMD architecture after getting a lot of input from our customers. Our focus is going into the enterprise and creating phenomenal products. That has an enormous amount to do with our decision.

We know and understand the robust and very established ecosystem that x86 applications provides. We see x86 chips delivering one of the best experiences in the short term and near future. We will continue to develop with our partners in the ARM ecosystem. We think that work is very important. But our first tablets will be based on the x86 architecture.

PCW: Can you describe how the consumer PC desktop and laptop market has changed just in the past five years and how hard it is to stay on top?

Bradley: Some great changes have emerged over recent years. Thin and light notebooks, like Ultrabooks, and beautiful designs that combine form and function come immediately to mind. We have shown how something you can't do without also can be a style statement.

Audio is an important area for change, too, because today a PC is a vehicle for music, YouTube videos, downloaded media, video chats, online trainings, a whole range of things. Differentiated technology like Beats Audio from HP really helps us give our customers an outstanding experience.