Burgess: Our xPatterns platform provides us the opportunity to focus our technology on those areas in which we, at Atigeo, believe we can provide positive impact. Our initial efforts are within the healthcare and consumer sectors and are indicative of our approach.

xPatterns use within health care will shave man-years off processes, research, and ultimately, we believe, evolve to better patient outcomes. Our approach to the consumer market is by putting the individual in control of their personal data and thus adjusting the existing paradigm. As I noted just a moment ago, the protection of the consumers privacy is baked into the solution.

Power: Just to wrap it up, I imagine that there is an interesting privacy aspect to Lifepass. Talk to us about it offers, and what the implications are?

Burgess: As you know, telephone operators have more customers than any other industry on the planet. There are people who have mobile phones, but no water! And because operators enjoy peoples trust and have so much data, they have the responsibility -- and are ideally positioned -- to provide privacy to their customers.

The conundrum lies with how operators can overcome the privacy barrier to use their customers personal data for their own and their customers benefit. They need a way to for customers to provide consent for the use of that data. Thats what Lifepass does. In a paradigm shift, it enables and encourages customers to make use of their personal data for their own benefit. As you have discerned, privacy is a foundational aspect of Lifepass. It is privacy by design and permeates everything within the ecosystem.