RIM needs to do something with its phones. The traditional BlackBerry is an icon of smartphones and mobile messaging, but being iconic and remaining relevant are two different things.

What RIM can't do is try to the BlackBerry. We already have the iPhone, and if customers want a knock-off iPhone without the Apple "walled garden" they can turn to Android.

Microsoft went back to the drawing board and with Windows Phone 7. It delivers a solid mobile experience that is devices rather than just mimicking iOS.

BlackBerry devices don't need to try and out-pizazz the iPhone, or include more bells and whistles than a Nexus Prime. There is only so much you can do with the concept of a mobile OS and user interface. RIM needs to just focus on delivering a quality experience that is distinct from the competition and provides a compelling case for choosing BlackBerry.

4. Focus