Cisco Malaysia director of commercial SMB, Stanley Lim, said: "The number one priority for small-business owners is growing their companies, not being technology experts. Small businesses learn about, and implement technology in very different ways from large enterprises. Cisco brings the technology conversation to a level small business owners can understand via campaigns which address business challenges, rather than technology."

Investing in small businesses

Abraham said that the 'One Voice' campaign leveraged Web 2.0 functionalities and included an SMB seminar, 15 January, as well as:

- SMB Summit Site (www.cisco.com/web/MY/solutions/smb/index.html) for SMB customers and Cisco channel partners.

- Ongoing promotions and product bundles with selected partners and resellers for Cisco's Unified Communications, switches, routers and wireless products.