Cisco Malaysia launches SMB Web site

15.01.2009
Network firm Cisco Malaysia has launched a website as part of a campaign to increase the productivity of small and medium businesses (SMBs) in the country.

Cisco Malaysia managing director Anne Abraham said that the six-month integrated campaign--'One Voice'--is its first ever SMB campaign would transform the way that Cisco communicates with SMBs.

"'One Voice' will focus on business capabilities and the benefits of complete solutions rather than on products and technologies," said Abraham. "Small businesses are the lifeblood of today's economy and in today's challenging economic environment, it's critical that small-business owners have a technology partner that they can trust to help them find and deploy the right solutions to grow their businesses.

She said that Cisco valued the total global market for small-business networking and communications products and services at US$16 billion in 2009 with US$10 billion of this coming from companies with less than 100 employees.

SMB Malaysia

Abraham stressed that the Malaysian SMB sector is an important part Cisco's Malaysian business. "SMBs contributed 35 per cent to the nation's GDP in 2006 and are expected to make an increased contribution of 37 per cent to the national GDP by the year 2010."