"There is no escaping it, Cloud computing is similar to the start of the Internet all over again and the early users of Cloud computing services will reap the rewards," he said.

Reading mentioned there are numerous advantages for the channel to move to the Cloud. "Not only does Cloud computing reduce your IT cost but companies can gain access to more sophisticated software that would otherwise be out of reach for many small businesses."

He said Cloud computing allows business owners to remove themselves from the ownership of their IT infrastructure, so that they can focus on their core business.

Business context

According to Oracle enterprise architect for Cloud, Rob Reakes, the business context of Cloud is the key element for the channel to promote its adoption.