"Cloud brings in money over the long-term when things scale, but in the short-term, when businesses have customers who want to do on-premise and all the normal stuff, that is where the short-term money is. It's a difficult situation for a reseller to be in," Beaugeard said.

However, he claimed resellers should jump on the Cloud bandwagon if they have not already. "As more and more customers get their heads around it and adopt it, customer demand is going to push the channel to the Cloud, not necessarily the channel pushing Cloud to the customer."

EMC A/NZ public Cloud national practice manager, Lincoln Lincoln, agreed with Beaugeard that the channel is increasing its focus into the Cloud as it transitions from being a traditional reseller to a service provider.

"Australia is one of the most virtualised countries and our Cloud readiness, in many regards, is at the forefront. It is one of the countries most ready for it and the channel is adjusting itself in recognition of that market share," Lincoln said.

Comcity founder and CEO, Jason Reading, said practically every business is moving to the Cloud or at least thinking about it.