Every display unit has an iPad loaded with product information split into several sections such as features, compare (models), support, and a specialist tab that pings a customer service representative to come to your location. Macs also come with a "New to Mac?" tab to introduce Windows users to Apple's version of the PC, and the iPhone displays have a tab for carrier information.

The display devices appear to be custom loaded with special software that allows you to only view product information. Visitors to the stores report that pressing the device's home button does nothing. The iPads also don't appear to be using Apple's 30-pin dock connector port for powering the device, but rather an alternative charging method.

In another marketing move, there's speculation that Apple also plans to release a new application for the iPhone that will allow users to build and buy a made-to-order Mac. That's according to . You would be able to customize your new computer on the iPhone just like you can on Apple.com, including the ability to add RAM, increase hard drive storage, and upgrade the processor.

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