In third place amongst the most popular stories of 2010 on Macworld UK was our live feed of the iPhone 4 press conference in July at which Apple CEO Steve Jobs admitted that "We're not perfect and phones aren't perfect either".

Streaming live from San Francisco, Macworld's Jason Snell bought us the news and commentary as it happened. From Jobs claim that the bars showing signal strength were wrong, to his assertion that all mobiles suffer signal degradation, to finally, his announcement that Apple would give all iPhone 4 owners who wanted one a Bumper case to cover the antenna and thereby solve the problem.

Back in June what everybody wanted was an iPhone 4, so when Vodafone became the first UK carrier to reveal it's pricing deals for the new phone, everyone rushed to read all about it, making this story the fourth most popular news story at Macworld UK in 2010.

The company announced it would be charging £189 for the 16GB model, and £280 for the 32GB model on contract. Customers would have to take out a contract starting at either a £25-per-month for two years, or £30-per-month for 18 months.