Apple in 2010: part 1, iPad, iPhone 4, and more

31.12.2010
One way to look back at 2010 is to observe the stories that gained the most page impressions on the Macworld UK website. Gathered together they certainly tell a tale, while there are some surprising inclusions, it does give some indication as to what information people were seeking in the year that bought us the iPad, iPhone 4, and iOS 4.0.

Over the next few days we will examine the top 20 stories, be sure to come back tomorrow to find out what else had us clicking this year.

Back in January 2010 Apple announced the iPad would launching in March, at the time the company only revealed US pricing, so our story making an educated guess at the UK pricing was a hit. It was our most popular story of 2010.

At the time there was a lot of fuzzy maths in the newspapers, with the worst cases translating the US price directly, somehow assuming that VAT no longer applies in the UK. We at Macworld know the best way to estimate the price of an Apple product here in the UK. Our best rule of thumb is to take a product on the US store that matches the US price you're looking at, then find the same product on the UK store and see how much it is. The more recent the product the more accurate the price.

Want to know how we faired? Based on the exchange rate at the time, Macworld estimated the following UK pricing for the iPad at launch: