4. Insanely great software for business

A big part of the Mac owner experience is the powerful and easy-to-use software that comes with the box. Applications like iPhoto and iMovie make it easy to do the basics of photo and video management and editing, while applications like iDVD and GarageBand take the consumer a bit deeper into creativity.

But where's iBusiness?

OK, so there's iWork. But that's just a basic productivity suite that offers a different take on Microsoft Office. But many businesses are already invested in Office, and will choose to remain so even if they go Mac.

Where Apple can add some real value to the SMB user experience is in some of the broad business applications that most small businesses depend upon. Sure, there are applications like QuickBooks available for the Mac, but nothing that has Apple's level of integration and fit-and-finish imparted upon it. Nobody's suggesting Apple should become an SAP, an Oracle or an IBM, but by carefully selecting a few business applications and putting that legendary Apple polish on them, it can create the same software envy for businesses that has led to PC users "switching" to the Mac to get iPhoto and iMovie.