"I would say it's time for Apple to evolve its strategy," he says. "They're going to have a harder time trying to justify those price points."

Unlike the Seinfeld ads, these latest spots offer no or tight-running shoes. In the long run, though, they may offer something far more valuable in Microsoft's ongoing rivalry with its cooler, but perhaps costlier, competitor.

"I think Apple's going to have to deal with the issue at some point," McCutchin contends. "That's why Microsoft's strategy is so well-timed in making this more about price and value as opposed to some sort of coolness."

What do you think? Is Apple's Get a Mac campaign still better and more effective than Microsoft's Laptop Hunter?

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