The report also showed that Google, Singtel Group and StarHub retained their top three spots as the most popular brands online in this quarter.

"We've seen great growth of buzz in the digital space across multiple markets since we started the DBI, especially in the micro-blogging area like Twitter," said Kelly Choo, business development director, Brandtology. "Marketers would need to further look into strategies rather than just use it to broadcast their messages, which users would get tired of or worse still, become annoyed and decide to block the brand. They should also look at this holistically along with the other channels like forums, blogs, social networks to measure, learn and craft their strategies accordingly.