This revelation is evident from the newly released third installment of the Digital Brand Index (DBI 10.2). Developed jointly by global public relations firm, Edelman, and social media intelligence firm, Brandtology, this index identifies the most popular brands, channels and topics that drive online and digital trends.

Picking up a phone and chatting with people seems to be a thing of the past in Singapore as Twitter, Hardwarezone Forum- Eat-Drink-Man-Woman, and ChannelNewsAsia Forum -- MarketTalk are the top three channels for technology conversations in the nation.

DBI tracked the majority of markets in Asia and found that Twitter's ascent to being the top channel for technology conversations in Singapore is consistent with the trend across these regions. But one cannot access Twitter in China due to government policies.

"Forums have consistently come out as the most popular channels for technology conversations since the study began nine months ago," said Sanjay Nair, director for technology, Edelman in Southeast Asia. "This consistency demonstrates that brands can engage with their audience in the same channels over the long term, without a need to change their digital strategy every quarter."