Designing a new shoe? Snap a pic of the prototype and ask your community to weigh in. Take their input seriously. Chances are, they'll be the folks buying the product. This will also create a compelling visual narrative through the new Twitter image galleries. So, for example, users could see the shoe going from the sketch to prototype to final completion.

Twitter's new gallery platform shouldn't be mistaken as another add-on. It could drastically change the way the platform is used, by consumers and businesses. After all, images speak a thousand words, and they don't take up any character counts.