Respond.

Because many business owners have limited time to spend on social media sites, there is a tendency to share, but not respond. This is a wasted opportunity. Even for business owners with limited time, responding to inquiries or concerns is a powerful way to strengthen existing relationships and broaden your appeal. Snapping a picture to address concerns or answer questions about your products will demonstrate that you're willing to make the extra effort to engage. And now that extra effort will be archived for all to see.

Get everyone involved.

Let's face it, communicating on Twitter can take up the whole day. Lighten the load by setting clear guidelines for images and other communication, and let employees snap and share pictures on your company's behalf. But stay involved and make sure the images coming out of your Twitter account are in line with your company's values.

Have a conversation using your images.