iOS 6, which runs on the new iPhone 5, was rolled out last Wednesday to . One notable trouble spot, however, has been the Maps application, which replaces an earlier similar app from Google.

Motorola has now joined a fray begun by other smartphone makers such as Samsung and Nokia, which have used to take on Apple and the iPhone 5.

In its ad, first , Motorola compares Google Maps on its Droid Razr M side-by-side with Apple's iOS 6 maps app on an iPhone 5, labeling Apple's as "#iLost."

"Looking for 315 E 15th in Manhattan?" the ad asks. "Google Maps on Droid Razr M will get your there and not #iLost in Brooklyn."

Other have included an extra airfield for Dublin, problems with various place names, and grainy images on maps.