Brand loyalty

More than half the buyers we surveyed are planning to repeat the brands across all the top 3 players. Seagate and Kingston had the highest rate of brand loyalty (about 60%), indicating readiness to pay a slight premium for more features and performance. Consumers hope these brands bring slimmer form factors and better looking products that stand out. Consumers also voiced their warranty concerns, "Some brand offer five year warranty while other offer only one year, and this can be a deal breaker for many, including me"says John from Kerala.

Wi-Fi Routers

The fact that users aren't still sure what to expect from routers, apart from wireless access, and which features actually make a difference, made their response relatively passive. D-Link is clearly the brand with the highest sales figures but the user base isn't the most satisfied. Though the response to Linksys was far less (19.1% v 43.6%), customers were satisfied with its performance, reliability and brand appeal.

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