What it takes to be the PCW Preferred brand 2008

Perceptions, and impressions on brands aren't always the real deal, so Pc World Preferred Brand survey participants were asked only to rate brands they have used, thus ensuring the ratings were based on facts. Each of the 10 Pc essentials categories allowed participants to select and rate it brands they use across the five parameters. Each one would carry varied weightage, depending on product category. For laptops, brand appeal was at par with service and support. For hard drives, service and support ranked a lot higher. Repeat purchases and brand loyalty also helped decide brands expected to be more popular in future and the ones that stand to lose their market share."

Laptops

HP might be doing the numbers but the fact that almost 30% of buyers are eyeing a Dell laptop, and users are saying they would buy Dell again, speaks for a brand that has gained significant market share in a very short span.

We want a perfect blend