Many companies get on Twitter and tweet boring stuff like corporate donations, company news, and their latest press release. While there is room on Twitter for these announcements, if they're all your company pumps out, potential clients will largely ignore your Twitter account.

Remember that Twitter is, at its core, a two-way channel to communicate your and brand to the world. It's not a one-way advertising channel. You need to make sure that you're interacting with your followers rather than just throwing links out to the world. Give a couple of people in your organization the job of managing the Twitter account, and make sure to pass along and follow up on inquiries and service requests.

Take a look at your core demographic. If they're seniors, they'll appreciate links to helpful articles about programs to fight identity theft or other scams. If they're younger adults, they'll more likely to click on links to cool YouTube videos.

Schedule Tweets to Save Time

, multiple users can log into a Twitter account and manage it from anywhere. You can schedule tweets, which means you can take a few minutes in the morning to line up tweets throughout the day. You can also set Twitter up to email you when someone mentions you on Twitter or asks you a question, which lets your company jump on the request right away without constantly monitoring the service.