But utilizing a core customer base, HP's consumers, to win the hearts and minds of corporate IT is the strategy that it will use to win enterprise market share.

The consumer-focused strategy was in an interview with Computerworld sister publication InfoWorld.

Based on that interview, here's an analysis of his key moves.

One : Consumers are our friends: IBM left the consumer market, therefore, IBM doesn't have as many friends as HP.

IBM exited the PC market in 2004 when it decided to sell its personal computer business to the Lenovo Group. But the market has changed since then. Consumers are increasingly using their smartphones, tablets and their own laptops for work -- and are expecting corporate IT support. From Apotheker's perspective, "that is a huge advantage" over IBM because HP understands the consumer business.