But when publications are unable or unwilling to pay professionals to write stories or generate videos, we'll end up with two kinds of content: the dreck that Demand Media is producing, or higher-quality content that serves the aims of the people who can afford to pay for it -- corporations, powerful individuals, governments, and so on. So it's either amateur hour or propaganda. Take your pick -- not a very pleasant choice.

And when they figure out the snark algorithm, I'm history.

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