(Later, former Intermix exec Brad Greenspan sued News Corp, saying and that Murdoch had parked spies outside his house to sniff his Wi-Fi network. No, I'm not making that up.)

Before the big cashout, the like low-rent dating sites, recycled ink jet cartridges, pet photos, and the "hilarious videos and cartoons" at BigFatBaby.com.

It seems little has changed. Demand Media is the MySpace of online content, but with less class. Its stuff is about as mindless as BigFatBaby and as insidious as .

Surprisingly, if you Google "shameless sleazebag," Rosenblatt's name does not rise to the top of the search results. Maybe somebody should commission a $15 story on that keyword phrase.

Obviously, I have a vested interest in this story. If Demand Media's methods become the way most Web sites generate content (and ad revenue), professional writers will effectively disappear from the Net. It will be just like when that meteor hit the earth 65 million years ago, wiping out the dinosaurs and leaving nothing but rodents.