The Macalope Weekly: The waiting is the hardest part

21.05.2009
Wal-Mart may be making a push to sell Macs next to iPhones (which are next to the ShamWow in aisle five) and Apple may need the extra sales, because has the unpossible happened? Has Microsoft surpassed Apple in perceived value?! And don't go fumbling for your wallet to buy an Apple tablet yet, looks like we're going to have to wait a while.

Not content to have assimilated the iPhone, is the Borg-like Wal-Mart now looking to ? Well, that's what Ben Reitzes, an analyst with Barclays Capital, would have you believe.

Now, the thought of a premium brand like the Mac being pushed through a high-volume retailer with a logo that looks suspiciously like may lead you to some uncomfortable analogies. But all you have to do is look back to . It's simple: its stores are where Apple's stores aren't. Apple Stores are located in higher-income areas with higher population densities, Wal-Mart's stores are located where you can make a buck by driving mom-and-pop stores out of business.

If Apple wants to reach as many people as possible, partnering with Wal-Mart is a good strategy, uncomfortable biology-based analogies be damned.