Hey, kids, remember all the way back in February when you were reading and just about choked on those heart-shaped Valentine candies you'd bought for yourself, but pretended came from your secret admirer? "Whaff abouff dah Kindle?!" you blurted, spitting sugar laced with carcinogenic dyes at the screen of your Mac. Well, the other shoe has dropped.

Yes, it's time to clean off that sugary/chalky substance you left on your screen in protest of Apple's draconian rules and learn to love again. Sanity, or at least market reality, has prevailed.

Apple has , including the "our way or " restriction that would have affected Kindle purchases. The new proviso reads:

11.14 Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the app, as long as there is no button or external link in the app to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the app