The eternal start up

07.05.2012

As for IT management, Kelkar is batting for what he calls "Invisible IT".

He likens this to flying an aircraft. "There are hundreds of levers you can tweak and control at the same time," he says. "Your end customer is like a passenger, they want a simplified user interface."

"IT should be invisible, almost like magic."

Divina Paredes is editor of CIO New Zealand. Follow her on Twitter @divinap and @cio_nz.