"It is expected nine out of 10 things we do will be failures," says Suhas Kelkar, director of the Incubation Team. "It is almost like venture funding a company and we are the start up."

Their brief: "Take this amount of money, go away, do the product and come back. We take it end-to end, and move it back to the core business."

The team sits between the office of the global CTO and the product teams, says Kelkar, who is also the CTO for APAC.

Kelkar explains the team was not created to replace "incremental" innovation in the product teams, but to deliver "radical innovation".

The goal is to "translate long-term vision into something more tangible like a prototype and to bring in new technologies and experiment with these."