Make Part of Their Pay Dependent on Activities Within the CRM Solution

Once the CRM application is implemented and the sales force is trained, issue a simple declaration that they will only be paid commission for sales if the contact is in the CRM program. Be sure that the declaration is simple and clear to understand.

Conduct Frequent Audits

Once the sales team is working effectively within the CRM application, it is important to consistently assess their results against expectations that have been set. Invite the sales team to review weekly or monthly reports and share feedback. Doing so will not only build a healthy relationship between the product and the employees, but also between the manager and the employees. CRM user adoption rates will rapidly improve as the sales team begins seeing and reaping the benefits of this innovative technology.

It is remarkably easy for businesses to fall into a rut, neglecting to change practices and habits that will provide tangible benefits. With so many aspects to consider when running a successful business, innovation can sometimes take a back seat to more pressing issues. However, implementing a quality CRM product is one of the simplest ways to induce dynamic change in an organization. Understanding and utilizing these tips will also help this transition develop as smoothly as possible.