Where do you feel Sharendipity fits into the casual gaming/user-generated content space?

This is a challenging overlap of segments to be engaged in. There is still plenty of debate surrounding the value of "quality" versus "quantity" with user generated games, as well as the strategy involved in building and evangelizing a "platform" as opposed to an "application".

One thing we've managed to do really well is provide entry points for a variety of skill levels. The Sharendipity platform provides an unmatched depth of features to create original games from scratch, and it also makes it easy to simply personalize existing games by swapping out images and sounds. The platform stretches further because we put the configuration tools into the hands of the creators. This lets our creators author their own set of templates and configurable games for others to use.

What do you do as far as strategy when it comes to competing against companies like EA (creators of Sims Carnival)?

Our primary focus has been to highlight the key differentiators. Most notably the deep shareability, Web access and distribution, and integration of social gaming features. We have focused on truly empowering our creators to make fun, engaging, and viral creations without limiting them to certain styles or genres of games.