Sharendipity President Greg Tracy took the time to tell The Standard a little bit about the company and what it's like competing in a space that's also seeing competition from established game companies such as Electronic Arts:

Cyndy Aleo-Carreira: Can you tell me a little bit about the history of Sharendipity? What gave you the idea?

Greg Tracy: We got started on the Sharendipity idea at the beginning of 2007. Although the foundation of the idea was very much in the context of game creation, we had a much bigger vision in mind when we started. We had a vision of democratizing the tools for software development in general.

It was this bigger vision that caused us to spend so much time early on building a very extensible and re-usable platform. We believed deep shareability was the secret to unlocking the creative skills for non-programmers.

How is Sharendipity funded?