"Message sending is free of keywords and literally, one need only "text back" to the messages they receive. We never want to change what is already second nature to texters around the world," added Bacareza.

Chikka has been known for launching Chikka Text Messenger, a Web-based instant messenger application that connects seamlessly to mobile phones via SMS. The company has since diversified into providing content, commerce and corporate solutions, reaching out to over ten countries including the US, UK, Spain, Italy, India, Japan, Indonesia, Hong Kong and Singapore.