RIM's Misfortune Tied to Not Being Competitive

18.06.2011

For consumers whose Blackberry phones are starting to look stale, Android is the best alternative in terms of hardware. Users who are skittish about ditching physical keyboards will find plenty of options in Android, and will enjoy more apps, a better browser and higher-quality cameras than Blackberry phones currently offer.

As consumers have , they're flocking to Android more than ever, according to desirability rankings from Nielsen. But not far behind is the iPhone, whose over the last year. Surely some Blackberry users are willing to throw down their physical keyboards in favor of Apple's slick iOS interface. And we've yet to see the effects of , a Blackberry Messenger clone that allows for unlimited text messages between iOS devices. When iMessages launches as part of iOS5 this fall, Apple will go for RIM's jugular.

Meanwhile, RIM has failed to stop Apple's tablet dominance. The Blackberry Playbook, , is undercooked with no native e-mail or calendar apps and a lack of apps from third-party developers. Tablets aside, the Playbook's slick QNX operating system could be the key to RIM's future and may ultimately be ported to smartphones, but the company seems to be in no rush to get there. QNX was nowhere to be seen in RIM's .

RIM's latest bad news on the financial front should be no surprise. Apple and Google have been eating RIM's lunch for too long, and now the company may finally be going hungry.

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